Vivo - I Tried To Be A K-Drama Superstar

Vivo wanted Vice to help them spread the word about their newly launched, youth- centric Y31 range of phones in the Philippines. We chose to piggyback on the Korean cultural wave sweeping the nation to seed the phone in popular culture. The idea - Let's give a vice host a K-Drama superstar makeover and let him try his luck in the dating scene with the phone helping him at every step of the way. The final piece was a huge hit for the brand.