CREATIVE DIRECTOR, APAC & Middle East @ VICE / NOV 2020 – MARCH 2024
Creative director for Vice’s branded content arm across APAC and Middle East. Conceptualised and executed digital campaigns across India, Singapore, Japan, Hong Kong, Philippines, Dubai, Vietnam, Thailand, Malaysia, Indonesia, Australia etc. for brands like Adidas, Hyundai, Johnnie Walker, Oppo, AMD, Vivo, HK tourism board, Singapore Tourism Board, etc
CREATIVE DIRECTOR @ THE GLITCH (A WPP COMPANY) / FEB 2020 – OCT 2020
Creative director for Diageo’s mainline and digital portfolio consisting of 9 brands including Johnnie Walker, Smirnoff, Singleton etc.
Creative director for the Lenovo Legion brand of gaming laptops.
SENIOR DIRECTOR | WRITER @ CULTURE MACHINE / MARCH 2019 – JAN 2020
Tasked with creatively directing and executing projects for the brand solutions team and CM’s in-house channels including Being Indian, Blush, and Awesome Sauce.
DIRECTOR | WRITER | PRODUCER @ 101INDIA / NOV 2015 – MARCH 2019
Tasked with conceptualising, writing, and directing commercials for brands, and original content (documentaries, shows, articles, etc.) for the publishing business. Along with guiding overall content strategy for the brand.
WRITER | ASSISTANT DIRECTOR @ 101INDIA / FEB 2015 – NOV 2015
Tasked with writing scripts, assisting ad filmmakers on digital ads, and writing feature articles for the website.
WRITER @ COTTON CLOUD FILMS/ JUN 2014 – FEB 2015
Lead Writer at the Mumbai based production house.
BUSINESS ANALYST @ NOMURA / JULY 2012 – FEB 2015
Worked on specialised financial instruments called Portfolio Swaps at the renowned investment bank.