Hong Kong Tourism Board - Vice Insiders

HKTB had a huge task at hand. Hong Kong had taken a huge hit to its image because of the anti-China protests, and some of the harshest pandemic restrictions in the world. They reached out to Vice to help restore HK's image amongst the youth as the most exciting city in Asia. We kickstarted the process with 'Vice Insiders' - a travel series that uncovered some of the most exciting art, culture, food, and neighbourhoods in the city through the eyes of some of its most connected and exciting individuals. Watch the 4-part series below.

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