Hip HOp MEETS DRAG - Singapore
FILIPINO POP MEETS ROLLER SKATING - MANila, philippines
Stand Up Meets Rap - Vietnam
Johnnie Walker wanted to partner with Vice to shed its image of a brand that isn't very relevant to the youth. In true JW and Vice ethos, we created something that not only did that but also pushed culture forward in unexpected ways. Combining subcultures that wouldn't normally be seen together, we created a unique platform that showed Johnnie Walker in a whole new light.